GAS™ have worked alongside Iris Worldwide, McCann, Wieden + Kennedy, Gravity Road and Thinkhouse to produce the soundtrack for The Great Reset.
The film, produced by Iris Design Studio, is intended to encourage people to maintain sustainable habits after lockdown.
Grant Hunter, Iris’ Executive Creative Director, said ‘The Great Reset launch film is in itself a glimpse of what’s possible when you recycle stock and remix it to create something new.’
The project was commissioned by The Purpose Disruptors, an industry body devoted to environmental sustainability.
Lisa Merwick-Lawless, Purpose Disruptors’ co-founder said: ‘Ellie Goulding shared it with her thirteen million social media followers and other celebs have reached out to get involved. We are in advanced discussions with a major TV channel (to be revealed) about a partnership and have meetings with two big consumer press titles next week.’